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FAQ - smbGOLF
We’ve grouped common questions so operators, vendors, and investors can find fast answers.
GENERAL: Frequently asked questions
What is smbGOLF?
smbGOLF is a consulting and data company that helps golf courses and golf technology vendors make smarter decisions through Coursographics™, consulting, HubSpot services, and sales enablement.
What does Coursographics™ mean?
Coursographics™ are datasets that map a golf facility’s technology stack—tee sheet, POS, booking engine, website/app, member management, and management company.
Who do you work with?
Public, private, and municipal golf operators; golf tech vendors; associations; and investors.
What makes smbGOLF different?
A blend of hands-on operator experience, deep vendor knowledge, and proprietary Coursographics™ data—so recommendations are practical and unbiased.
How does smbGOLF make money?
Through data subscriptions, consulting agreements, HubSpot sales and management, and golf course service agreements.
GOLF COURSES: Frequently asked questions
How can smbGOLF help my golf course right now?
Improved AI Agent findability, Lower software costs, improve booking/revenue via pricing + marketing, fix Google Business Profile issues, tune Reserve with Google/booking links, and run RFPs to pick better-fit tech.
Do you manage Google Business Profiles? What’s included?
Yes. Profile audits, category/subtype setup, booking/waitlist link accuracy, image and post cadence, Q&A hygiene, and monthly reporting. Optional review response management is available.
Do you run software RFPs?
Yes. We scope needs, shortlist vendors, run demos, score fit, and negotiate. Fixed-fee and success-based models are available.
Can you help us get off a legacy system?
Yes. We plan migrations (data, workflows, permissions), coordinate cutover, and train staff. We’ve moved courses to and from most major platforms.
Do you offer ongoing “done-for-you” service?
Yes. We can be your fractional tech+marketing team—owning pricing updates, promos, GBP optimization, review management, and reporting.
VENDORS: Frequently asked questions
How do you sell data as a subscription?
After an initial set-up of our golf course and people datasets, we connect the data to our master datasets. When our data updates, our subscription customers data is updated within 5 minutes. We update our datasets at minimum, 20 days of every month.
How do you help vendors?
Positioning/messaging, sales enablement, playbooks, outbound support, partner strategy, and pipeline hygiene—plus access to accurate course technology datasets.
Do you build sales collateral?
Yes. Decks, one-pagers, case studies, objection handling, and demo flows tailored to operator personas.
Can you run targeted campaigns with Coursographics™?
Yes. We segment by tee sheet/POS/app/region and build compliant outreach with clear value props.
DATA & COURSOGRAPHICS™: Frequently asked questions
What’s included in a Coursographics™ subscription?
Facility identity, stack components (tee sheet/POS/booking/app/website), marketplace exposure, management company, and select digital signals (e.g., GBP indicators).
How often is data updated?
Continuously, with formal refresh cycles. High-change vendors and markets are prioritized.
Where does the data come from?
First-party research, public sources, and verified operator/vendor inputs. We use strict QA workflows.
Do you sell one-time data files?
Yes—facility, public golf, private club, and contacts datasets. We also provide custom slices on request.
Can investors access your data?
Yes. We support diligence sprints and ongoing subscriptions; custom analyst notes are available.
HUBSPOT SERVICES: Frequently asked questions
Does smbGOLF manage HubSpot?
Yes. We are an official HubSpot partner for the golf industry—we sell, install, and manage HubSpot.
What HubSpot work do you do?
Portal setup, data model design, pipeline/permissions, sequences and workflows, dashboards, sales playbooks, website/chat, and integrations with golf systems where available.
Can you migrate us to HubSpot?
Yes. We map fields, migrate contacts/companies/deals/activities, rebuild automations, and train teams.
Do you provide ongoing HubSpot admin?
Yes. SLA-based admin that covers hygiene, workflow changes, reporting, and user support.
SERVICES, PRICES & PROCESS: Frequently asked questions
What does your Google Business Profile service include?
Audit + optimization, booking/waitlist link accuracy, image/post plan, Q&A, and monthly reporting, with optional review response management.
What is the Data Sync Service?
A reliable sync between our Coursographics™/course records and your CRM (often HubSpot) to keep providers, links, and contact fields current.
How do we start?
Book a short discovery. We’ll confirm objectives, scope a quick plan, and propose a clear engagement and timeline.
https://meetings.hubspot.com/mike2594
Where do you operate?
Primarily the U.S. and Canada; we support select international projects.
Do you have case studies?
Yes—available on request (some engagements are private).
ASSOCIATIONS & PARTNERSHIPS: Frequently asked questions
Do you work with associations?
Yes. We support state and regional groups with data, member services (e.g., GBP optimization), sponsorship strategy, and marketplace/partner programs.
Can you white-label services?
Yes. We offer white-label and co-branded programs for vendors and associations.
Our values
Innovation
Embrace creativity and forward-thinking ideas
Integrity
Operate with honesty, transparency, and ethical standards in all dealings
Empathy
Demonstrate compassionate and genuine desire to support each other