Data Sync
We keep your golf course records current — 7 days a week. Our one-way, real-time sync updates your CRM so your sales team always works with fresh, accurate data.
About Us - smbGOLF
At smbGOLF, we help golf courses and golf technology companies make smarter decisions with data, consulting, and sales support. Our work is rooted in 20+ years of experience in the golf industry—spanning technology development, marketing, and operations.
We manage the largest independent dataset of golf course technology usage in North America, which we call Coursographics™. These insights, paired with our hands-on consulting, help golf operators choose the right technology, improve revenue, and reduce costs.
Beyond data, we provide sales enablement, HubSpot services, and go-to-market support for leading technology companies, bringing clarity to complex buying processes inside golf course operations. As an official HubSpot partner, we sell and manage HubSpot for companies in the golf industry, helping them streamline sales, marketing, and customer success. Our proprietary HubSpot sync app has become a favorite of some of the most notable software companies in golf today.
Above all, we believe small and mid-sized golf businesses deserve the same advantages as the largest players in the industry. That’s why smbGOLF exists—to make technology work for golf, not the other way around.
50+
Tech Options for Golf Courses
17,000+
Golf Courses Tracked
20+
Years in Golf SaaS Sales & Marketing
Some of our services
RFP Process
Switching golf tech shouldn’t be a full-time job. We manage the process from end to end — no stress, no mess — just better vendors and better results.
Go To Market
You built the tech. We help you sell it. From story to strategy to sales enablement, we guide your team and build demand that moves the needle.
We're here to help bridge the gap between the golf course operator and vendor.
Frequently asked questions
What is smbGOLF?
smbGOLF is a consulting and data company that helps golf courses and technology vendors make smarter decisions through Coursographics™, consulting, and sales support.
What does Coursographics™ mean?
Coursographics™ are datasets that map golf courses’ technology stacks, including tee sheets, POS systems, booking engines, websites, and management companies.
Who does smbGOLF work with?
We work with golf course operators, golf technology vendors, associations, and investors who want insights into golf SaaS adoption.
Does smbGOLF manage HubSpot?
Yes. smbGOLF is an official HubSpot partner. We sell, install, and manage HubSpot for companies in the golf industry to help them streamline sales, marketing, and customer success.
Does smbGOLF have exclusive vendor agreements?
No. smbGOLF does not have exclusive vendor agreements. We recommend the best-fit technology for each client.
How does smbGOLF make money?
Through data subscriptions, consulting agreements, HubSpot sales and management, and golf course service agreements.
Our values
Innovation
Embrace creativity and forward-thinking ideas
Integrity
Operate with honesty, transparency, and ethical standards in all dealings
Empathy
Demonstrate compassionate and genuine desire to support each other