Golf course website services

Top Digital Asset System by smbGOLF

Make your brand the primary source of truth for the questions golfers and AI systems ask.

The Top Digital Asset System is an affordable, practical approach to managing the most important digital asset you own: your website. It goes beyond the website by also managing the critical Google components that shape how your business is discovered and understood.

This system brings together the applications, workflows, and reporting we’ve built in 2025 to help golf courses establish clarity, maintain accuracy, and operate with confidence online—without adding work for your staff.

Most golf courses assume that if they have a website and a Google listing, they're being understood correctly online. But that's rarely true anymore. Today, golfers aren't just searching Google. They're asking AI systems, voice assistants, and search tools to explain who you are, what you offer, and whether you're worth choosing.

And those systems don't interpret your business the same way a human does. That's exactly what Aware is built to fix. Aware ensures Google and AI systems can correctly understand your golf course without rebuilding your website.

With Aware, we manage your Google Business profile, install schema scripts on your website, and audit how your business is being interpreted across search and AI systems. You also receive enhanced monthly reporting and ongoing accuracy monitoring, so small issues don't turn into missed opportunities. Aware doesn't redesign your website, and it doesn't add new pages.

It improves how your existing information is understood. If you've ever wondered, are we understood correctly by Google and AI? That's the problem AWARE solves. Start with AWARE. Make sure you're understood.

Includes

Google Business Profile management
Schema scripts installed on your existing website
Current-state discovery audit
Enhanced monthly reporting
Ongoing discovery accuracy monitoring
Website remodel (structure + content, thin → authoritative)
Proper page expansion for golf operations
Golf-specific information architecture
Content written for humans and AI systems
One year of website maintenance
Google Search Console setup + baseline validation

Solves:
“Is our website holding us back from discovery and engagement?”

Most golf course websites are okay, but today okay is really bad for you. The sites look fine, but they don't play nice with AI and they miss a chunk of your business. Your range, food, events, the golf shop, it's like they don't exist. That's what Enhance is designed to fix. Enhance turns a thin website into a legitimate digital asset.

The core of this service is a major remodel of your website, not just design, but structure and content. We expand and rebuild your pages around how golf operations actually work. Playing golf, tee times, practice facilities, food, outings, events, FAQs.

We create a golf-specific information architecture and write content that's clear for golfers and readable by AI systems. Enhance also includes ongoing discovery monitoring, schema, Google Business Profile Management, enhanced reporting, and Google Search Console setup, so we can validate that your Enhance site is actually being discovered.

Year one costs more because that's when the rebuild happens. After that, the cost drops, but the support and reporting continues. If you're asking, is our website holding us back from discovery and engagement? Enhance is how you fix it.

Includes

Google Business Profile management
Schema scripts installed on your existing website
Text-to-Web (real-time staff → website updates)
Current-state discovery audit
Enhanced monthly reporting
Ongoing discovery accuracy monitoring
Proper page expansion for golf operations
Golf-specific information architecture
Content written for humans and AI systems
Google Search Console setup + baseline validation
Google review response management
Full website maintenance & ongoing updates
AI agent management & ongoing tuning
Ongoing AI + Search discovery oversight

Solves:

“How do we keep everything working without constant effort?”

Once your website is built correctly, there's a new question that matters. How do we keep everything accurate and working without adding more work for our staff? That's what our ACTION Service is designed to solve. ACTION is about execution and operations. It keeps your website, your reviews, and your AI presence accurate and up to date continuously. With ACTION,

We manage your Google review responses, handle full website maintenance and updates, and monitor how your business is being interpreted across search and AI systems. This includes everything from AWARE and ENHANCE, sans the website build.

We give your team our text to web app, so real world updates like weather changes, delays, or announcements can be sent directly to your website, socials, and AI without logging into systems. We also manage and tune your AI agent over time, so it keeps giving accurate answers based on what's actually happening at your course. ACTION builds on AWARE and ENHANCE. AWARE handles understanding,

ENHANCE fixes the structure. ACTION keeps the system running. If you're asking how to keep everything working without constant effort, ACTION from smbGOLF is your answer.

Discovery

Make sure Google, Bing and AI systems correctly understand your golf course. We manage your Google Business Profile, install schema on your website, and continuously monitor how your business is being interpreted across search and AI platforms.

Brand Clarity

Turn a thin website into a clear, authoritative source of truth. We rebuild structure and content so your website accurately explains your course, amenities, programs, and experience — for golfers and AI systems alike.

Owning Your Truth

Keep your website, reviews, and AI answers accurate without adding work for your staff. We manage updates, responses, AI tuning, and real-world changes so your digital presence always reflects what’s actually happening.

🧭 Discovery Intelligence

Ensure Google and AI systems correctly interpret your business. We monitor signals, surface gaps, and correct inconsistencies before they impact visibility.

📊 Search & Discovery Reporting

Clear, ongoing reporting focused on discovery — not vanity metrics. See how your course is being interpreted and where clarity is missing.

🧱 Website Structure & Content

Rebuild thin websites into authoritative sources of truth. Pages, structure, and content are designed around real golf operations.

🔄 Ongoing Website Maintenance

Keep your website accurate as your operation changes. Updates, fixes, and adjustments are handled without burdening your staff.

💬 Real-World Updates (Text-to-Web)

Give your team a simple way to push real-time updates to your website. No logins, no CMS, no friction — just accurate information, fast.

🤖 AI Agent Management

We manage and tune AI agents so answers reflect what’s actually happening at your course — not outdated or generic information.

⭐ Review Response Management

Professional, consistent responses to Google reviews that reinforce trust and protect your reputation.

🛠 Priority Support & Oversight

Direct access, faster response times, and proactive oversight so issues are handled before they become problems.

What is ACTION, in simple terms?

ACTION is our fully managed service that keeps your website, reviews, and AI presence accurate and up to date without adding work for your staff. We handle execution so your systems keep working after the website is built.

How is ACTION different from AWARE and ENHANCE?

AWARE focuses on how Google and AI understand your business.
ENHANCE rebuilds your website so it has the structure and content it needs.
ACTION handles ongoing execution — updates, reviews, AI tuning, and real-world changes — so everything stays accurate over time.

What does “Text-to-Web” mean for my team?

With ACTION, your team gets access to our Text-to-Web app. It allows staff to send real-world updates — like delays, closures, or announcements — straight to your website without logging into a CMS or system. We offer Text-to-Web as a solo product too.

What’s the difference between AWARE, ENHANCE, and ACTION?

They’re three levels of support based on how much work you want your website and digital presence to do for you.

AWARE focuses on making sure Google and AI systems correctly understand your business.
ENHANCE fixes the website itself by rebuilding structure and content so it’s clear, complete, and discoverable.
ACTION keeps everything accurate and working over time without adding work for your staff.

Do I need to start with AWARE?

No. You can start with AWARE or ENHANCE, depending on your goals.

AWARE is the right starting point if you want to improve how Google and AI systems understand your business without rebuilding your website.
ENHANCE includes everything in AWARE and is ideal if you already know your website needs to be fixed.

Does AWARE involve changes to my website?

AWARE installs schema scripts on your existing website and improves how your current content is interpreted, but it does not add pages, rewrite content, or redesign your site. Structural and content changes happen in ENHANCE.

What actually changes in ENHANCE?

ENHANCE includes a major remodel of your website. We rebuild structure and content so your site clearly explains your golf operation, amenities, programs, and offerings. This is why ENHANCE costs more in year one — that’s when the heavy lift happens.

Why does ENHANCE cost less after the first year?

Year one includes the website rebuild. After that, the foundation is in place, so ongoing costs are focused on maintenance and keeping everything current rather than rebuilding from scratch.

What kind of maintenance is included after ENHANCE?

Maintenance includes updates, adjustments, fixes, and keeping content accurate as your operation changes. You’re not left managing the site on your own once the rebuild is complete.

What does ACTION add beyond ENHANCE?

ACTION adds ongoing execution. That includes review response management, full website maintenance, AI agent management, and access to the Text-to-Web app so real-world updates can be shared instantly without logging into systems.

Top Digital Asset System by smbGOLF

Make your brand the primary source of truth for the questions golfers and AI systems ask.

AWARE $895/yr

Ensure AI and Google systems can understand your business.

ENHANCE $3,595 year 1 & $1,595 each year after

Turn a thin website into a legitimate, AI-ready marketing asset.

ACTION $3,295/yr

Keep your website, reviews, and AI accurate — without adding work for your staff.

A system for golf course discovery, brand clarity, and owning your truth.